Giant’s Easy Guide to Google and Yahoo’s Latest Email Rules

What’s New in Email? Here’s the Scoop!

Hey there! At Giant, we’re all about keeping you in the loop with the latest in digital communication. And guess what? Google and Yahoo are shaking things up with some new rules for sending emails, starting in early 2024. It’s a big deal for anyone in email marketing, so let’s break it down together.

What’s Changing and When? Starting February 1, 2024, Google’s rolling out these changes, and Yahoo’s jumping on board within the same quarter. That means you’ve got some time to get everything in order.

Who Needs to Pay Attention? If you’re sending more than 5,000 emails a day to Google accounts (think personal, work, or school emails), listen up! These new rules are especially important for you.


What Big Email Senders Need to Do

  • DMARC What?: You’ll need DMARC authentication for your domain. It’s like a digital handshake, making sure your emails are seen as friendly, not spammy.
  • Matching Email Addresses: Your “From:” email should match your domain. No more borrowing other domains for your bulk emails.
  • Easy Unsubscribe: Make unsubscribing from your emails a one-click deal. It’s all about making life easier for your readers.

Rules for All Email Senders

If you send to Google email accounts at all—even if you don’t regularly send 5k messages or more a day—you’ll need to adhere to some new requirements.

  • Keep Spam Low: You probably try to keep your spam complaints as low as possible already to avoid the spam folder—now you’ll need to keep them under 0.30%. You can use Google’s Postmaster Tools to monitor your spam complaint rates.
  • Own Your Domain: If you’re using a Gmail address for business, it’s time to get your own domain. It makes you look more professional and keeps you out of the spam folder.

How Giant’s Got Your Back Worried about all this? Don’t be! Giant’s here to help with everything from setting up your domain to keeping those spam rates low. We’re your go-to team for navigating these changes.

Wrapping It Up It’s not just about following rules. It’s about making your emails better – more secure, trusted, and effective. With Giant, making these changes can be smooth and even good for your business.

Join Forces with Giant and Ace the Digital Communication Game!

About the Author

Chris Stovall Lopez Island Giant Creative Commerce Skarpari Bio Photo

Chris Stovall

For over three decades, Chris has been at the forefront of brand and technology consulting, providing businesses of all sizes with exceptional service and innovative solutions. With his extensive experience and expertise, he has become a go-to consultant for companies looking to stay competitive in an ever-changing marketplace.

Picture of Chris Stovall

Chris Stovall

For over three decades, Chris has been at the forefront of brand and technology consulting, providing businesses of all sizes with exceptional service and innovative solutions. With his extensive experience and expertise, he has become a go-to consultant for companies looking to stay competitive in an ever-changing marketplace.

Explore More Posts

Discover How Our Services Have Helped 100 Leading Brands Achieve Success

Let's talk

Skip to content